we put matcha in a tube—here’s why it’s a game changer

matcha is amazing, but let’s be real—most of it sucks. it’s clumpy, stale, and unless you’re deep in the matcha world, you probably have no idea where it’s from. we wanted to fix that.

so we put it in a tube.

matcha in powder form is fragile. the second it hits air, it starts to oxidize, losing its fresh, grassy flavor. and that tin of matcha you bought months ago? yeah, it’s probably already stale. our matcha paste stays fresh because it’s sealed in an aluminum tube, locking in all the good stuff until you’re ready to use it.

plus, no more whisking like a maniac trying to break up clumps. just squeeze, stir, and you’ve got a smooth, umami-rich shot of matcha in seconds. it’s as easy as making an espresso—but green and way better for you.

and let’s talk about sourcing. most matcha brands don’t tell you where their tea comes from because it’s a mix of different grades, sometimes even from different countries. we work directly with farmers to bring you single-origin matcha that actually tastes like something. each tube has a distinct flavor profile, just like wine.

so yeah, we put matcha in a tube. and honestly? it just makes sense.